When is it Time for a Rebrand?

Well, if you have already asked yourself that question, that may be a big telltale sign! But if you haven’t given too much thought to it, and are now wondering, “…when IS it time for a rebrand”?! Then, we can help!

There are plenty of articles out there giving you 8 reasons why it’s time for a rebrand, or 12, or even 5. And yes, most of them are all correct. But we want to make it simple. We aren’t even going to give you a specific number of reasons, because there’s no one correct answer. However, what we are going to tell you is this: if any of these reasons below stick out to you, then it’s most likely time for a rebrand!

One of the telltale signs (other than the one mentioned in the first sentence lol) is if you are losing customers or have low sales. If you have just hit a plateau and can’t seem to figure out what else to do, it might just be time to rebrand.

For a lot of companies, okay MOST, you will have to rebrand eventually. Things just happen over time (whether it’s on purpose or out of our control) that give us a reason to change our image. 

Has your company relocated recently, or even shifted what you want your company to be known for?

Well, guess what? Time for a rebrand. You don’t want to have moved to Seattle, but are still trying to attract the local North Carolina clientele. No, you need to do some research on what the Seattle clientele needs and make sure your company is in alignment with your new customer base.

Has your company recently changed their role in the marketplace?

Great! That is super exciting, but you probably need to rebrand. If you no longer offer marketing services, but are headed into the education direction, you definitely need to rebrand, or your customers and potential new customers will be super confused. 

These obviously aren’t all the reasons you may want to rebrand, but for now this is a good starting point. We know it can be daunting and yes, even expensive, depending on what you are wanting to do. BUT the payoff in the end is priceless.

A rebrand can help you earn higher sales, retain and attract new employees, AND customers. To us, that’s a win win. Ready to start, or just want more information? Give us a call today, we would love to meet you!

Share This Post