What Should I Include on My Home Page?

Your home page should speak directly to your target customer… 📣

If you’re not sure who that is, stop here and figure that out before you do ANYTHING else!

1. Identify your customer’s pain points, and how you will solve them. 🔮

“Do you find yourself losing sleep at night, worrying about your branding & marketing efforts? We offer x,y,z to help with that.”

2. A brief overview of the products or services that you offer. 📋

A quick overview of your main products/services helps customers know how they can engage with you. If you don’t tell them what you can do, how will they know?!

3. A few examples of your work and/or success stories. 💎

Depending on your industry, you could show photos, a link to a full portfolio, some testimonials, or even an Instagram feed.

4. A strong, but inviting, call-to-action.🏁

“Ready to get started? Book a call with us today!”

5. Don’t forget your contact information! ☎️

Standard items would include: phone number, email address, social media links, and/or a short contact form that customers can easily fill out. Give them multiple avenues to get in touch with you!

There are a ton of other things to consider for your home page…but don’t worry, we can help you with that. 😎

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