We created a robust brand identity system and e-commerce website, complete with an online quoting and ordering process for SCP.
We never really thought about the iconic-ness of a simple enamel pin until this project. It was fun to show the ways that pins can impact people lives, by creating awareness around an issue, showing pride in what you believe, or simply as a form of recognition when you do a great job.
The owners of SCP wanted to keep a reference to the symbol from their previous logo, so we played with some ideas to try to retain those same shapes/lines, while also simplifying them. The end result ended up being a crown with the former pyramid symbol hidden within it.
We created head, bust, and full body variations of the KingPin mascot, with varying levels of detail, to allow them to be used in full color, single color, print, or digital effortlessly.
To be honest…ordering custom pins is kinda complicated. So we worked to simplify it.
We broke the ordering process into 6 baby steps to make it more digestible and less overwhelming for potential customers. We also added visuals to show what each finishing and packaging option looks like in real life.