We started with a brand strategy and discovery session to begin uncovering who they are, as well as who their ideal client is.
We came out with some interesting findings and began to start developing their new brand identity.
We sought out to create a logo that hinted about what Speaks 2 Inspire does, without being too “on-the-nose”.
There are many components to what S2I does; from educational programs to digital resources to podcasts to keynote presentations. But the common thread that runs within all of these is: sharing ideas. So, we went with the chat bubble and three dots to represent the process of speaking and sharing information, as well as the feeling of “continuation”; the conversation about mental health is always ongoing.
Considering that they are trying to get students to open up about sensitive topics and create a safe and welcoming space, we went with a calming and inviting color palette.
We also built out a full website for Speaks 2 Inspire, with archives of written, visual, audio, and video resources on mental health.