MFM Performance

MFM Performance, a new automotive shop, needed an iconic logo that equally portrayed their three partners’ initials. It also needed to stand out in a sea of bland, predictable automotive industry logos – since it would be slapped all over cars, toolboxes, and other merchandise alongside other competing companies and parts manufacturers.

Discovering that most automotive brands lean towards a red color palette and typically use checkered flag patterns or other cliche racing visuals, we tried to do something totally different. The company’s vibe as a whole is laid back and approachable, but still professional. Their mission is provide high quality, custom automotive work and excellent customer service. So we went with a cooler palette, and a more high-end feel with all of the design assets. The angular and minimal design of the logo allowed us to incorporate it into a pattern reminiscent of tire-tread for their printed collateral, and a retro, blocky design for the mural.

Every asset, from lanyards to signage, was carefully implemented using the highest quality materials to showcase their attention to detail and commitment to quality.