DIARY OF A FIT MOMMY

Founded by Sia Cooper, Diary of a Fit Mommy is a community for busy moms who are getting fit. Sia started out by blogging about her own fitness journey over 6 years ago. Now, she is known worldwide for her home-based, no-equipment-required workout guides as well as her healthy meal plans.

Details

Problem:

Sia’s brand didn’t fit her personality, nor her audience. Her website was also outdated and didn’t have the functionality that she needed.

Solution:

A full rebrand of Diary of a Fit Mommy, accompanied by a co-branding of Sia Cooper, her new personal brand. We also designed an entire new website with the intent to make not only her life easier, but her clients’ lives as well.

Services Provided

  • Strategy
  • Branding
  • Visual Identity Design
  • Web Design
  • Web Development

Deliverables

  • Logos
  • Brand Book
  • Icon Set
  • E-commerce Store
  • Facebook Page & Group Banners
  • Instagram Stories Covers

*Web Development by Ralph Haynes / Hail Studio

Brand

Before
After

Web

Responsive Design

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E-Commerce Product | Quickview Pop-Up
Blog Post Categories | Layout and Icon Set
Blog Feed | Individual Post Layout

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