We’ve all been there. Your website hasn’t been updated in a while because, well…life just gets busy. There are only so many hours in a day to get all your work done, right?! And honestly, who is even looking at how often your website is being updated? Does that even matter?
HECK YES, it matters! Your customers are looking at your website regularly and they will notice when something is new. It’s exciting! So, let’s look at 3 simple things you can do to update your website regularly.
Number one: recycling content.
Yep, you don’t need to brainstorm at all times and come up with all new content on a regular basis. You can recycle what you have already done! You know those videos or podcasts you have posted? Well, just turn them into blog posts. You can edit a little if needed, but you don’t have to do anything too serious. Just recycle the content!
Number two: adding auto-updating social media feeds to your site.
This includes Instagram, Facebook, Twitter, etc. This simply means that by adding your social media feeds to your website, it can update your website in real time whenever you post content on your feeds. This not only shows you are regularly active and posting, but it can also help users see all of your relevant content in one place.
Number three: schedule time to bulk update your site.
Schedule a time monthly or quarterly to update your portfolio, services, team members, contact info, etc. We love this! Instead of taking time out of each day to update content, just do it in one bulk update. Not only will that save you the headache of adding it to your to do list everyday, it shows your customers that big changes have happened.
There you have it. 3 simple things you can do to update your website regularly. Not only will your customers appreciate it, but it will show you are active and ready to take on new business!
