February 2020

Brand vs. Brand Identity?

First, it is important to understand the difference between a "brand" and a brand "identity". These terms get confused a lot, and there is quite a bit of overlap between the two. Brand Your "brand" is the emotional response or relationship that people have with your company. It is based purely on the emotions, gut…

What to Expect at the End of Your Brand Identity Project

Your "brand identity" or "visual identity" is the sum of all visual elements used by your company, including: your logo, fonts, colors, photos, icons, graphics, patterns, etc. Upon completion of your new brand identity, you will receive: Easy to use logo files (typically .png or .jpg) - for your website, social media, or any other…